Google Maps uses three core factors to rank local businesses: relevance, distance, and prominence.
Relevance
How well does your business match the search query? This is influenced by your business category, GBP description, and the keywords in your reviews.
Distance
How close is your business to the searcher? You can expand your relevance radius by targeting location-specific keywords.
Prominence
How well-known is your business? This is determined by your review count and rating, photos, and overall online presence.
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